Wincor Nixdorf’s market share of installed ATMs in Australia accelerates to 16% over a two-year period Wincor Nixdorf, a global provider of innovative IT solutions and services to banks and retailers, has grown its market share of installed ATMs in Australia from 1% in 2008 to 16% in 2010, according to an independent report on the Australian ATM industry. Edgar, Dunn & Company (EDC), a leading independent global financial services and payments consultancy, says in its ‘2010 Australian ATM Market Study Report’ that Wincor Nixdorf’s market share, based on an installed base of 28,764 ATMs as at June 2010, has rapidly increased in tandem with the expansion of the ATM network in Australia. According to the report, the installed base of ATMs is now projected to grow by 32% over the next five years so that most financial institutions are able to provide customers with greater access to banking services through the ATM channel. The estimated number of ATMs to be deployed in Australia would increase to 38,050 by June 2015, as compared to 28,764 units as at June 2010. “The market share increase to 16% is a very significant milestone and demonstrates that as a relatively new entrant in Australia our technology is accepted and appropriate for the market,” said Ricardos Khoury, vice president and head of banking, Asia Pacific, Wincor Nixdorf. The value added functionality that is most likely to be implemented over the next three years, according to EDC includes: deposit automation, cash recycling, target marketing, third party on-screen advertising and product dispensing, such as prepaid vouchers at the ATM channel. “There is increasing interest in cash recycling, deposit automation, ATM channel marketing, and the need for network upgrades to EMV compliant ATMs due to an increase in fraud. However, it is important for financial institutions to look at combining these initiatives under a wider branch transformation strategy,” added Khoury.